Al Akhawayn Alumni Association Unveils Reimagined Brand and Refreshed Visual Identity

Casablanca, Morocco (August 12, 2022) — The Al Akhawayn Alumni Association is proud to announce the launch of its reimagined brand and refreshed visual identity, symbolizing the shared aspirations and goals of our esteemed community. Drawing inspiration from the iconic architecture of our beloved alma mater, Al Akhawayn University in Ifrane, the new logo represents a profound connection to our roots while paving the way for a new era.

The new visual identity is based on a modern concept while enduring a robust story around all the different design elements and incorporating a sense of continuity from the original brand. As a community deeply rooted in tradition, the Al Akhawayn Alumni Association sought to develop a visual identity that pays homage to the strength and resilience of generations of graduates while embracing the ever-evolving world around us. The new brand represents a compelling balance between honoring the past and embracing the future.

Key Aspects of the New Visual Identity:

1. Symbolic Architecture: The new logo prominently features the iconic roof architecture of Al Akhawayn University's campus in Ifrane, instantly evoking a sense of nostalgia and pride among alumni. This element signifies the strong foundation upon which our community was built and represents our continued commitment to fostering excellence.

2. Vibrant Colors: The refreshed color palette injects vibrancy and energy into the brand, while also showing continuation by sustaining the original color, blue, from the previous logo. Bold and contemporary hues have been carefully selected to reflect the diversity and dynamism of our alumni network. Each color represents a unique aspect of our values, including trust, progress, unity, and reliability.

3. Fluid Lines: The logo's fluid lines and interconnected shapes represent the cohesion and unity of our community. They convey the idea of progress and the interdependence of our alumni, who collectively contribute to the community's success and advancement.

4. Timeless Typeface: The new brand utilizes a timeless and modern typeface that communicates both tradition and innovation. The clear and legible letters signify reliability, while the subtle artistic touches convey the forward-looking approach of the alumni association.

5. Emblem of Excellence: The new brand serves as a symbol of excellence and trust. It conveys the commitment of the Al Akhawayn Alumni Association to maintain its reputation as a reliable and supportive network for all graduates.

Taha Benazoun, Communications and Digital Lead at Al Akhawayn Alumni Association, expressed his enthusiasm about this launch, saying: "The reimagined brand and refreshed visual identity mark an exciting chapter in the association's renewed vision. Our new logo is a powerful representation of our unity and the trust that binds us together. It is a tribute to our alma mater and the collective strength of generations of graduates."